© 2025 Uplift | Made with love by women for women
Cookie Policy

Last updated: [13.10.2025]
Controller: Uplift, Lange Zeile 88a, Erlangen, Germany
Contact: upliftappwomen@gmail.com
This Policy explains how https://uplift2.tilda.ws/ (“Uplift”, “we”, “us”) uses cookies and similar technologies on our homepage and waitlist pages. For how we handle personal data more broadly, see our Privacy Policy.

1) What are cookies?
Cookies are small text files placed on your device. We also use similar technologies (local storage, tags, pixels). Some cookies are strictly necessary (required for the site to function). All other cookies (e.g., analytics) require your prior consent under the EU ePrivacy rules and GDPR.
Consent must be freely given, specific, informed and unambiguous, and as easy to withdraw as to give. (EDPB cookie banner guidance.) edpb.europa.eu

2) How we ask for consent
When you first visit, we display a cookie banner with Accept, Reject, and Customize choices.
  • Non-essential cookies are off by default until you opt in.
  • You can change your choices anytime via [Cookie settings] in the footer (withdrawal is as easy as giving consent).
  • We use Google Consent Mode v2 so that Google tags behave according to your choices; if you decline analytics, GA4 won’t store/ read analytics cookies. Google for Developers+2Google for Developers+2
3) Cookies we use A) Strictly necessary (no consent)
Used to deliver the site, handle your waitlist form, and remember consent choices. These do not track you for marketing.

Cookie / storage

Purpose

Duration

cookie_consent (1st-party)

Remembers your banner selection

up to 12 months

__cf_* / hosting-level

Security / performance (if applicable to your CDN)

session / short

B) Analytics (consent required)
We use Google Analytics 4 (GA4) to measure site usage and improve the experience. GA4 does not log or store IP addresses for EU users and offers regional privacy controls (e.g., disabling Google signals). We run GA4 only after you opt in. Google Hilfe+1

Cookie

Provider

Purpose

Duration

_ga

Google Analytics

Distinguishes users (anonymized identifier)

2 years (if consented)

_ga_<container-id>

Google Analytics

Persists session state

2 years (if consented)

_gid (if set)

Google Analytics

Distinguishes users per day

24 hours (if consented)

Exact names/durations may vary by your tag setup. We configure GA4 with Consent Mode v2 so analytics cookies are only set after consent. Google for Developers+1
We disable Google Signals/Ads features unless you separately consent to marketing (not used on our homepage by default). GA4 event data retention in our property is set to [2 months / 14 months]. Google Hilfe

4) International data transfers
GA4 is provided by Google Ireland Limited; depending on product settings and diagnostics, data may be processed outside the EEA (e.g., the US). Where transfers occur, we rely on EU Standard Contractual Clauses (SCCs) and Google’s supplementary measures. We monitor EU regulator guidance on Analytics and cross-border transfers following Schrems II and related decisions; if guidance changes, we’ll adjust our setup or switch tools. iapp.org+2Loyens & Loeff+2

5) How to manage cookies
  • Banner / Settings: Use [Cookie settings] to change or withdraw consent anytime.
  • Browser controls: Most browsers let you block or delete cookies (see your browser’s help pages).
  • Analytics opt-out: You can also use the Google Analytics opt-out mechanisms in your browser. (Note: this is separate from our on-site consent.

6) Legal bases
Strictly necessary cookies: our legitimate interests in providing a secure, functional site (Art. 6(1)(f) GDPR).
  • Analytics: your consent (Art. 6(1)(a) GDPR). You can withdraw consent at any time via [Cookie settings]. edpb.europa.eu

7) Retention
Consent records (proof that/when you consented): up to 24 months or as required by law.
  • Analytics data retention: [2 / 14 months] at GA4 property level (aggregate reporting). Google Hilfe
8) Changes
We may update this Policy to reflect changes in law, our providers, or our use of cookies. We’ll post the new date at the top and, where appropriate, notify you in the banner.

9) Contact
Questions? Email upliftappwomen@gmail.com


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