Cookie PolicyLast updated: [13.10.2025]
Controller: Uplift, Lange Zeile 88a, Erlangen,
Germany
Contact: upliftappwomen@gmail.com
This Policy explains how https://uplift2.tilda.ws/ (“Uplift”, “we”, “us”) uses cookies and similar technologies on our
homepage and waitlist pages. For how we handle personal data more broadly, see our
Privacy Policy.
1) What are cookies?
Cookies are small text files placed on your device. We also use similar technologies (local storage, tags, pixels). Some cookies are
strictly necessary (required for the site to function). All other cookies (e.g.,
analytics) require your
prior consent under the EU ePrivacy rules and GDPR.
Consent must be
freely given, specific, informed and unambiguous, and as easy to withdraw as to give. (EDPB cookie banner guidance.)
edpb.europa.eu2) How we ask for consent
When you first visit, we display a
cookie banner with
Accept,
Reject, and
Customize choices.
- Non-essential cookies are off by default until you opt in.
- You can change your choices anytime via [Cookie settings] in the footer (withdrawal is as easy as giving consent).
- We use Google Consent Mode v2 so that Google tags behave according to your choices; if you decline analytics, GA4 won’t store/ read analytics cookies. Google for Developers+2Google for Developers+2
3) Cookies we use A) Strictly necessary (no consent)
Used to deliver the site, handle your waitlist form, and remember consent choices. These do
not track you for marketing.
Cookie / storage | Purpose | Duration |
cookie_consent (1st-party) | Remembers your banner selection | up to 12 months |
__cf_* / hosting-level | Security / performance (if applicable to your CDN) | session / short |
B) Analytics (consent required)
We use
Google Analytics 4 (GA4) to measure site usage and improve the experience. GA4
does not log or store IP addresses for EU users and offers regional privacy controls (e.g., disabling Google signals). We run GA4
only after you opt in.
Google Hilfe+1Cookie | Provider | Purpose | Duration |
_ga | Google Analytics | Distinguishes users (anonymized identifier) | 2 years (if consented) |
_ga_<container-id> | Google Analytics | Persists session state | 2 years (if consented) |
_gid (if set) | Google Analytics | Distinguishes users per day | 24 hours (if consented) |
Exact names/durations may vary by your tag setup. We configure GA4 with
Consent Mode v2 so analytics cookies are only set
after consent.
Google for Developers+1We
disable Google Signals/Ads features unless you separately consent to marketing (not used on our homepage by default). GA4 event data retention in our property is set to
[2 months / 14 months].
Google Hilfe4) International data transfers
GA4 is provided by
Google Ireland Limited; depending on product settings and diagnostics, data may be processed outside the EEA (e.g., the US). Where transfers occur, we rely on
EU Standard Contractual Clauses (SCCs) and Google’s supplementary measures. We monitor EU regulator guidance on Analytics and cross-border transfers following
Schrems II and related decisions; if guidance changes, we’ll adjust our setup or switch tools.
iapp.org+2Loyens & Loeff+25) How to manage cookies
- Banner / Settings: Use [Cookie settings] to change or withdraw consent anytime.
- Browser controls: Most browsers let you block or delete cookies (see your browser’s help pages).
- Analytics opt-out: You can also use the Google Analytics opt-out mechanisms in your browser. (Note: this is separate from our on-site consent.
6) Legal bases
Strictly necessary cookies: our
legitimate interests in providing a secure, functional site (Art. 6(1)(f) GDPR).
- Analytics: your consent (Art. 6(1)(a) GDPR). You can withdraw consent at any time via [Cookie settings]. edpb.europa.eu
7) Retention
Consent records (proof that/when you consented): up to
24 months or as required by law.
- Analytics data retention: [2 / 14 months] at GA4 property level (aggregate reporting). Google Hilfe
8) Changes
We may update this Policy to reflect changes in law, our providers, or our use of cookies. We’ll post the new date at the top and, where appropriate, notify you in the banner.
9) Contact
Questions? Email
upliftappwomen@gmail.com